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Brad Pitt performs postman in his newest position for De’Longhi, the Italian espresso machine firm he joined in 2021 as world model ambassador.
To have a good time Nationwide Espresso Day, the model has debuted a brand new cinematic movie for the launch of two new espresso and chilly brew makers: the fully-automatic Eletta Discover ($1,200) and the handbook La Specialista Arte Evo ($750). (The corporate can be toasting the vacation with as much as $400 choose machines on its web site.)
Co-starring French actress Karina Beuthe, the one-minute spot sees the 59-year-old star cruising by the French countryside in a classic Lancia Flaminia convertible to purchase a bag of arabica espresso beans from a neighborhood store. Whereas there, he’s requested by the shopkeep to ship a message in a easy envelope to a recipient (Beuthe) at a vineyard. Directed by Bennett Miller, the movie additionally options music by Academy Award-winning composer Justin Hurwitz, who has beforehand labored with De’Longhi.
As for the brand new espresso machines, the Eletta Discover boasts De’Longhi’s proprietary chilly extraction expertise that makes use of “exactly measured water circulate and strain charges, together with particular extraction temperatures to create a scrumptious chilly brew espresso” inside three minutes. It may brew up greater than 50 sizzling or chilly recipes similar to espresso, lattes, cappuccinos and extra (because of the LatteCrema cold and warm foam maker) and the built-in 13-setting grinder leads to constant grounds each time.
The brand new La Specialista Arte Evo could make chilly brew in underneath 5 minutes and includes a commercial-style wand for creating constant and easy microfoam for latte artwork. It comes with an expert barista toolkit that features a dosing and tamping information and tamping mat, too.
The brand new marketing campaign continues De’Longhi’s custom of “day-in-the-life” shorts with the 59-year-old Oscar winner, who debuted his position with a movie directed by Damien Chazelle (Babylon, La La Land, Whiplash). In that video, Pitt begins his morning with a dawn bike trip alongside Pacific Coast Freeway (presumably on the Ducati Monster 696 that he’s been identified to trip) to his favourite cafe to select up a bag of espresso beans, adopted by pit stops at his native hog store and a fuel station. The beans handle to hold on for expensive life till they arrive safely at Pitt’s sun-filled Los Angeles manse, the place they’re brewed up right into a cappuccino on De’Longhi’s automated espresso machine.
Watch the brand new “Sizzling. Chilly. Perfetto.” marketing campaign under, and store a handful of De’Longhi espresso machines on sale for Nationwide Espresso Day under.