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Newlywed Sofia Richie Grainge helps David Yurman unveil the most recent twist in its signature Cable jewellery assortment.
Contemporary off her fairy story nuptials in France, the 25-year-old “It” woman showcases the label’s new Sculpted Cable bracelet in a fall marketing campaign shot on the legendary Kellogg Doolittle Home on the starry desert vacation spot of Joshua Tree, Calif. The gathering ($3,900-$9,700) expands David Yurman’s iconic design with a brand new bangle in 18-karat yellow, rose and white gold, accessible with or with out hand-set pavé diamonds totaling as much as 2.13 carats. The bracelets are available in 4.6 or 6.2 millimeter widths, and sees the unique helix type “reimagined as a refined, lower-profile reduction, with every ridge meticulously carved and polished to an optimum luster.”
“My favourite technique to put on the David Yurman bracelets is actually simply with denims and a T-shirt,” Richie Grainge tells The Hollywood Reporter. “They’re such assertion items — for a dressy evening out, I’d put on Sculpted Cable with a lovely robe, among the extra easy sculpted earrings and a dramatic necklace. I really feel like there are a number of methods to play with the gathering.”
Richie Grainge joins fellow celeb model ambassadors, actress Scarlett Johansson, actor Henry Golding, singer-songwriter Shaun Mendes, Leverage actor Aldis Hodge, mannequin Taylor Hill, New York Mets shortstop Francisco Lindor, Dodgers player-turned-model James Turlington and Olympic gold medalist sprinter Syndey McLaughlin-Levrone.
“David Yurman embodies the whole lot that I’m attempting to specific with my aesthetic — with how I costume, and the way I wish to really feel, which for me may be very timeless and chic,” provides Richie Grainge in an announcement. “This marketing campaign is about paving your individual manner: actually being assured, taking course, and being the chief of your individual pack.”
The Sculpted Cable bracelets be a part of David Yurman’s lineup of necklaces, earrings and bracelets within the twisted motif. Based in 1980 by sculptor David Yurman and his painter-ceramicist spouse, Sybil Yurman, the model debuted its Hollywood-loved cable jewellery two years later.
The daughter of Lionel Richie, the social media star and mannequin has beforehand walked the runway for Chanel, Jeremy Scott and different designers and launched style collections with sister Nicole Richie’s Home of Harlow label, Frankies Bikinis, Rollas, Missguided and extra.
See extra from her new high-fashion gig with David Yurman and store the most recent Sculpted Cable bracelets right here.