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Skims continues its ’90s-inspired streak with a brand new swimwear marketing campaign starring Carmen Electra and Jenny McCarthy.
Electra, 51, and McCarthy, 50, “seize the essence of a scorching, scorching summer season,” notes Skims in a launch. “This enjoyable marketing campaign celebrates the impression these ladies had on popular culture and their timeless attraction, reminding the world that confidence and sexiness can’t be confined.”
The actresses sport the Kim Kardashian-co-founded label’s signature swim silhouettes within the shoot, together with the zip-front and scoop-neck one-pieces ($88-$94) within the basic Onyx and Gunmetal shades, the Triangle High with the Dipped Tie Bottoms ($36-$38), the Tank bikini prime and the mid-waist bottoms ($48 every).
The previous Playboy fashions beforehand labored collectively on McCarthy’s 2005 movie, Soiled Love, and “confronted off” in MTV’s claymation sequence Celeb Deathmatch.
“The power on set was unimaginable, particularly taking pictures alongside Carmen, who seems to be wonderful!” says McCarthy in a launch. “It felt like we had been again within the ’90s, and years later we’re nonetheless having enjoyable!”
“Being reunited with Jenny for this Skims marketing campaign was such a dream,” Electra provides. “Not solely does she nonetheless look unimaginable, she additionally introduced the very best power to set and was my largest cheerleader. I’m so blissful we’re capable of share on this iconic second collectively.”
Electra and McCarthy pose with a cherry-red Ferrari for a horny automobile wash scene, whereas different photoshoot props embody melting ice cream and electrical guitars. (Each stars have historical past with musicians: Electra was beforehand married to Jane’s Habit guitarist Dave Navarro and McCarthy married New Children on the Block singer Donnie Wahlberg in 2014.)
See extra from the steamy marketing campaign under, and store all the Skims swimwear seen within the shoot right here.