Rihanna has formally teamed up with Puma once more for the launch of a brand new footwear line.
The multihyphenate revealed the Puma Avanti sneaker, which is a part of a soccer-inspired assortment, on Thursday for Footwear Information’ September cowl. “Soccer is a common language that brings folks collectively from all around the world, all walks of life, and I wished to pay homage to that,” Rihanna informed the publication.
In March, following the celebrity’s extremely anticipated return to the stage on the Tremendous Bowl, Puma teased her return, writing on social media, “She’s again,” with Fenty and Puma’s logos side-by-side.
Rihanna initially teamed up with the corporate in 2015, serving as artistic director and international ambassador. She later stepped again in 2017 to place her consideration on rising her Fenty empire, together with Fenty Magnificence and Savage x Fenty.
As for this line, the celebrity regarded inside Puma’s 75-year vault and in the end selected the Avanti due to its tackle the King soccer boot, which Brazilian soccer star Pelé wore throughout his 1970 World Cup win. So, it solely made sense for Rihanna to be drawn to the shoe as a longtime soccer fan herself.
“Digging into Puma’s archives is all the time unbelievable,” Rihanna lately informed Vogue of her design course of. “There may be a lot historical past and legacy right here, and I wished to honor that by paying tribute to the Avanti. [The King is] the shoe Pelé performed in and made very well-known, and I do know individuals are wanting ahead to their return.”
The unisex sneaker, retailing for $160, is not going to solely be obtainable in all grownup sizes but in addition in youngsters’s sizes – one thing that was necessary for Rihanna. “We needed to prolong the road to youngsters so the entire household may be part of this,” she informed FN.
She additionally informed Vogue that “coming again to Puma as a mother, in a brand new area, allowed for brand spanking new views and concepts.”
The road launches Sept. 15 on Puma.com and in choose retailers globally. A second Avanti drop can also be anticipated later this fall.