MIPCOM: Banijay Launches Program to Help Girls Creatives within the Non-Scripted TV Enterprise

Main unbiased manufacturing firm Banijay has launched a worldwide accelerator program designed to help ladies creators within the non-scripted tv enterprise.

Sharon Levy, CEO of Endemol Shine North America, introduced the brand new program along with Banijay Chief Content material Officer James Townley, on the worldwide tv convention MIPCOM Cannes on Tuesday.

This system, Banijay Launch, will settle for pitches from feminine creators for non-scripted codecs. Banijay will choose the highest three to 5 most promising pitches and pair the creatives up with chosen ladies from Banijay’s world collective of established abilities for mentorships to assist them in turning their pitches from idea to pitch to sale. The competitors will culminate with a reside pitch presentation earlier than a judging panel led by Levy and Townley. Fellow judges embody Marco Bassetti, CEO of Banijay; Pilar Blasco, CEO of Banijay Iberia; and Abby Greensfelder, founder and CEO of Everywoman Studios. A winner will probably be topped throughout London Screenings 2024.

Entries at the moment are open at www.banijaylaunch.com.

Banijay Launch was impressed by the Propelle program, a female-focused accelerator initiative created and developed in 2020 by Everywoman Studios’ CEO, Abby Greensfelder, who appeared on stage with Banijay executives in Cannes on Tuesday. To help this system, Banijay Americas has commissioned a first-of-its-kind research with the Geena Davis Institute on Gender in Media, in partnership with Everywoman Studios, to gather concrete information on ladies’s inclusion in artistic management roles in unscripted manufacturing throughout 4 distinct territories: Brazil, the U.Ok. and U.S., and one EU territory to be decided. Greensfelder famous that every one gender illustration research thus far have been centered solely on the scripted TV enterprise.

“We’re proud at Banijay to have over 50 % of our managerial positions globally stuffed by ladies,” stated Banijay CEO Marco Bassetti. “Nevertheless, we acknowledge the panorama has not all the time supported this demographic of creators in breaking by means of. With Banijay Launch, we’re vested in spearheading a raft of recent unscripted format concepts, ideated by ladies, and in doing so, we hope to deliver new voices and expertise to the market, with the potential of making the following Survivor, MasterChef, or Huge Brother.”

The initiative will capitalize on the infrastructure and experience of Inventive Networks, Banijay’s central unscripted content material division co-led by Townley and chief content material officer, Operations Lucas Inexperienced.