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Matthew McConaughey and his spouse, Camila Alves McConaughey, are placing their laid-back spin on spirits with a brand new natural tequila model.
Launching immediately, Pantalones Tequila has debuted on-line with Blanco ($45), Reposado ($50) and Añejo ($55), obtainable on-line on the firm’s web site and at totalwine.com. Per a press launch, the “tremendous premium [liquor] is an agave-forward tequila that’s clean, flavorful, and nice for sipping, taking pictures or mixing up in your favourite Fancy Pants cocktail.”
“The world doesn’t want one other celeb tequila, however tequila positive might use a kick within the pants. Pantalones Natural Tequila is the perfect factor we’ve made with our pants on,” the married co-founders — and oldsters to a few kids — say in a joint assertion. (Pantalones is the Spanish phrase for “pants.”)
Made in Jalisco, Mexico with one hundred pc natural blue weber agave, the starry spirits line options three blends: honey- and citrus-infused Blanco, a Reposado that’s aged for 9 months with notes of contemporary oak and candy fruit, and a 15-month-aged Añejo with flavors of butterscotch, maple and vanilla.
The McConaugheys labored with Tequilera Faucet, a licensed natural family-owned distillery run by fourth-generation agave farmers Amatitán, Jalisco, recognized for being the birthplace of tequila. The spirits model is USDA-certified natural and gluten-free, and it says its zero-waste manufacturing efforts embody upcycling the agave fibers and remaining liquid for composting.
Pantalones Tequila can also be a member of 1% of the Planet, which certifies corporations that donate a portion of gross sales to environmental nonprofits. “We’ve channeled our power in the direction of sustainable practices that not solely improve our merchandise, but in addition contribute to a more healthy planet for future generations,” explains the corporate in a press release.
The Oscar-winning actor first dipped his toes into the spirits world in 2016 when he joined Longbranch Bourbon as inventive director; he parted methods with the corporate in 2022. The brand new model follows the New York Instances-bestselling creator’s latest tome, Simply As a result of, a kids’s image guide of life classes within the type of playful couplets.
See the pants-free marketing campaign spot and store the celebrity-founded natural tequila model’s new sips under.