When designer Todd Snyder was eager about the marketing campaign for his winter assortment — referred to as American Classics — he mused to himself, “What would somebody like Miles Davis or Philip Johnson put on in the event that they had been arriving in New York at present?”
The marketing campaign, which options assertion items resembling an alpaca Balmacaan topcoat ($1,998) and a charcoal flannel Sutton Go well with that includes Gurkha-style trousers ($298-$996), is impressed by “the mid-century creatives answerable for Summary Expressionism, the Methodology, Bebop and Modernism,” provides Snyder.
“Naturally, I considered my pal Matt Bomer, who has a really refined type that’s rooted within the classics,” continues the designer. “You possibly can image him as a mid-century fashionable architect.”
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Todd Snyder Ribbed Donegal V-Neck Sweater
Styled by GQ artistic director at giant Jim Moore and photographed by Kenny Thomas, the advertisements had been shot at The Glass Home, the famed modernist Connecticut residence constructed by Johnson within the late Nineteen Forties.
“We picked Phillip Johnson’s Glass Home as the placement for this shoot, which was the proper match,” says Snyder. “The one hitch was that we had been taking pictures a winter marketing campaign on an excellent scorching and humid day in July. Matt was such a trooper whilst we saved piling layers upon layers of cashmere and tweed on him. that outdated line ‘By no means allow them to see you sweat?’ That was Matt on the shoot.”
Snyder says that Bomer, a longtime pal of the model, was all the time an apparent selection as a result of the Golden Globe award-winning actor stars this fall in two interval items: the Showtime collection Fellow Vacationers about two males whose romance begins within the Nineteen Fifties through the peak of the McCarthy period, and the upcoming Leonardo Bernstein biopic Maestro. “This can be a one-two punch that can undoubtedly take his profession to new heights,” says Snyder, who first met Bomer on the CFDA Awards in 2012.
Requested to call what he considers the hero piece worn by Bomer within the marketing campaign, Snyder picks the Outsized Double-Breasted Topcoat. “The coat is impressed by a classic British army type often called a ‘Heat’ as a result of it’s meant to maintain you heat within the discipline. It’s barely outsized with a big lapel which you can bundle your self up in, and the Italian cloth is a luxe mix of cashmere and wool. It’s possibly not essentially the most helpful type for L.A., however come go to us in New York this February.”
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Todd Snyder Italian Outsized Double-Breasted Topcoat
In a press release, Bomer — who additionally wears Todd Snyder’s English bench-made loafers from his ongoing partnership with Sanders — describes what drew him to the marketing campaign. “From older motion pictures I developed an appreciation of nice type — Cary Grant, Paul Newman, that Ivy League look from the fifties and sixties which is why Todd’s aesthetic all the time speaks to that,” says Bomer. “The character of trend is that it’s consistently in flux, however there are particular staples which you can type of floor your wardrobe with. It’s about sporting one thing which may be simply exterior of my consolation zone but in addition actually accessible and relatable.”
The Todd Snyder winter assortment — which the designer additional describes as “fashionable takes on what a Hollywood actor may need worn mid-century” — launches at present solely at toddsnyder.com and at Todd Snyder retail shops.
Scroll on for extra photos of Bomer in Todd Snyder’s winter assortment marketing campaign: