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It’s time…! Mariah Carey is formally ushering within the holidays with a Christmas-inspired marketing campaign for The Youngsters’s Place, the favored kids’s clothes and accessories retailer.
Carey is joined by her youngsters Moroccan and Monroe within the marketing campaign, marking the primary time the three of them have posed for collectively for a model partnership. The accompanying photographs and video function Carey and the twins decked out in The Youngsters’s Place new vacation assortment, which incorporates every little thing from graphic tees, to cozy sweats and matching pajamas for the entire household.
Whereas The Youngsters’s Place is best-known for its kid-sized fashions, Carey teamed up with the model to design a grown-up robe for the event. The aptly-named “Mariah Carey costume” is a strapless, A-line quantity crafted in purple velour, with a plaid outsized bow on the again that matches the model’s vacation plaid assortment worn by Moroccan and Monroe. The costume is obtainable in sizes 0 to 18.
This was Carey’s first time designing a costume, and the singer raved concerning the collaboration in an Instagram submit, writing that the “limited-edition robe is ideal for the season.”
“Vacation traditions are huge for us on the Carey home [and] there’s nothing sweeter than baking Christmas cookies and cuddling across the hearth and matching in The Youngsters’s Place pajamas collectively,” she provides in a press launch. “As somebody who completely loves the vacations, and particularly, Christmas, I’ve been watching what The Youngsters’s Place has been doing for the previous few years and so they have my stamp of approval for the place to buy all matching household Christmas pajamas and outfits!”
“Nothing says Christmas like Mariah Carey starring in our matching household Christmas pajamas and matching household outfits, whereas listening to one of many best vacation hits of all time, her iconic ‘All I Need for Christmas Is You,’” says Maegan Markee, Model President at The Youngsters’s Place. “Mariah is a Christmas icon and will probably be for generations to come back, bringing households collectively by means of her music. We’re extremely excited to companion with Mariah and her youngsters on this magical vacation marketing campaign.”
See Carey’s marketing campaign video for The Youngsters’s Place above and store all of the seems on-line at childrensplace.com and on Amazon. The brand new marketing campaign helps to kick off a giant vacation season for Carey, who is about to embark on her “Merry Christmas One and All” tour in November. See tickets and dates right here.