Author and producer Mara Brock Akil can now add actress to her resume. Identified for creating such exhibits as Love Is, Being Mary Jane, The Sport and Girlfriends, Brock Akil stars in a brand new action-adventure-style marketing campaign video directed by Tyler, the Creator. It celebrates the newest collaboration between his sporty le Fleur clothes line and iconic label Lacoste.
The Lacoste x le Fleur capsule assortment, accessible at lacoste.com and golflefleur.com, consists of all the things from a Varsity jacket and a knit cardigan to polo shirts, alpaca wool sweater vests, socks, T-shirts, pleated trousers and skirts, and even Swarovski pearl necklaces and bracelets, with costs starting from $45 to $895 (for the Varsity jacket.) Emblem particulars on the items embrace chainstitch embroidery with the phrase le Fleur in addition to the Lacoste crocodile with Fleur printed on it.
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Lacoste x Le Fleur V-Neck Sweater Vest
In Tyler the Creator’s advert marketing campaign video for the brand new assortment, Brock Akil performs a mother who units out on a treacherous journey to achieve her household after her flight is cancelled. Carrying a inexperienced cardigan and tan skirt from the brand new Lacoste x le Fleur collab, she takes a water-soaked journey in a ship piloted by a stranger (performed by Tyler), faces down crocodiles on a seashore and is rescued by a helicopter pilot who drops her from the sky, which lastly reunites her together with her family members.
What motivated Brock Akil to behave for the primary time and star within the video? “To flex a bit of, me and Tyler are aligned in that we have now a physique of labor that strikes tradition,” Brock Akil tells THR. “It was a dream to be round somebody as proficient, pushed and inventive as Tyler. The story alone was wild and refreshing and a deeper metaphor for mothering and journeying by means of life. So it was a simple sure, particularly once I blew the minds of my sons. What mom doesn’t wish to impress their youngsters, particularly my sons, who’re the best on the planet.”
Brock Akil’s son Nasir additionally stars within the video, which took place, she says, as a result of “I requested.” “As soon as I heard the idea of me falling out of the sky simply in time to take a household picture, I instructed his producer, Tara Razavi, that my youngest son is good-looking, on the town and would look nice in Tyler’s assortment. However they already had the household solid. The truth is, Tyler had already shot the style photographs, however after my stellar first day of labor, Tyler mentioned he noticed the pics of my son and would love so as to add him. In that second, I caught the touchdown on the Mother Olympics!”
Lacoste x Le Fleur Collegiate Tee
Brock Akils provides that she “completely beloved” taking pictures the video. “My mantra all day was to be of service to his story,” she says. “As a storyteller myself, it’s the greatest present you may give a creator. So, I simply did what he requested with an perspective of gratitude and a few private model, and now the streets bought me desirous to do extra appearing now! Critically, Tyler made it protected to have that a lot enjoyable and be free. His clear course created an environment that allow us all open up and play with essentially the most expressive elements of ourselves. I laughed all day and fortunately swung from a harness.”