The Hollywood Reporter on Tuesday introduced Lori O’Connor as its new senior vp leisure, digital gross sales and technique, efficient instantly. O’Connor has almost three many years within the business, with various expertise throughout media, advertising and marketing, gross sales and data-driven options.
“We’re thrilled so as to add Lori to our workforce,” stated Elisabeth Deutschman Rabishaw, govt vp, co-publisher of The Hollywood Reporter. “Lori’s unparalleled expertise within the business coupled along with her deep relationships, ability and keenness are evident, and we can’t wait to see what she brings to the position.”
Previous to THR, O’Connor spent eight years as vp and normal supervisor of leisure at Simulmedia. Throughout her time with the corporate, she leveraged her sturdy relationships and data for the market as she labored throughout the corporate, together with product, science, operations, gross sales and advertising and marketing, to develop best-in-class data-driven options for community, studio and streaming companions.
Earlier than Simulmedia, O’Connor was writer of TV Information Journal, the place she oversaw promoting gross sales, analysis and advertising and marketing, main the cost to push conventional promoting boundaries by creating partaking, natural and genuine experiences for advertisers and readers alike. Throughout her tenure at TV Information, O’Connor targeted on inventive, ROI-driven options and labored intently with tv entrepreneurs and PR executives in any respect networks and studio companions to craft distinctive, personalized multiplatform applications leveraging editorial synergy and driving consciousness and engagement.
O’Connor holds a bachelor of science diploma in promoting from Syracuse College’s S.I. Newhouse Faculty of Public Communications and started her profession on the company facet with stints at Gray Promoting and Draft FCB earlier than transitioning to advertising and marketing and in the end gross sales.
O’Connor will likely be primarily based out of the Los Angeles places of work and report back to THR co-publisher Elisabeth Deutschman Rabishaw.