Lionsgate Ups Adam Frank, Jill Anderson to Lead Transactional House Leisure Enterprise

Lionsgate has promoted studio veterans Adam Frank and Jill Anderson to steer its worldwide transactional dwelling leisure enterprise throughout digital sell-through, video-on-demand and packaged media.

Frank has been upped to government vp, international associate administration, gross sales and distribution, the place he’ll head up digital and packaged media operations and gross sales, licensing and strategic planning for the house leisure group. He was most just lately senior vp of studio’s worldwide transactional EST and VOD enterprise.

Anderson has been promoted to move of dwelling leisure gross sales and associate administration, overseeing the digital dwelling leisure and packaged media gross sales groups as she experiences to Frank. She beforehand served as senior vp of dwelling leisure sell-through gross sales.  

As Hollywood studios look to take advantage of the field workplace restoration popping out of the pandemic, some want to drive extra film income from disc rental or gross sales, a once-vibrant enterprise, slightly than have shoppers look solely to month-to-month streamer subscriptions for his or her movie fixes.

Lionsgate factors to a robust yr in transactional dwelling leisure, with an business market share of 11.9 p.c by the primary six months of 2023, the best half yr market share within the studio’s historical past. 

Lionsgate’s transactional dwelling leisure revenues have been pushed by new releases like John Wick: Chapter 4, Aircraft and Sisu, the multiplatform releases for Alice, Darling, The Previous Means and Mindcage, in addition to the library titles Knives Out, Django Unchained, Soiled Dancing and Sicario.

Frank, a 12-year veteran of Lionsgate who experiences to Ron Schwartz, Movement Image Group president of world licensing and distribution, has been key to forging windowing methods for Lionsgate’s 50-plus multiplatform titles every year. He additionally appears to be like to drive new income from changing the studio’s 18,000-title movie and TV library into dwelling leisure gross sales.

“Our transactional dwelling leisure enterprise continues to thrive on account of our staff’s means to create bespoke windowing methods for our theatrical releases and library titles and over-convert throughout their PVOD, transactional EST, VOD and packaged media home windows,” mentioned Schwartz in a press release.

“Adam and Jill are terribly proficient ‘homegrown’ Lionsgate executives who’re driving our transactional enterprise to one in every of its strongest performances lately.  With their robust relationships, business experience and enterprise acumen, they may assist lead its continued development whereas capitalizing on new alternatives transferring ahead,” he added.