Linda Yaccarino: “Misleading Assaults” Are Fueling X Advertiser Exodus

X CEO Linda Yaccarino despatched a word to workers Sunday night, saying the report on antisemitic adverts on the social media platform is “deceptive” and that the corporate is within the midst of battling “misleading assaults.”

The assertion comes after a report from nonprofit Media Issues for America launched Thursday, which discovered that the platform was putting adverts for main firms corresponding to Apple, NBCUniversal and IBM “subsequent to content material that touts Adolf Hitler and his Nazi Celebration.” In flip, many main advertisers, together with Disney, Warner Bros. Discovery, Lionsgate, Apple and even Yaccarino’s former office, NBCUniversal, paused adverts on the social media platform. 

“Whereas some advertisers might have briefly paused investments due to a deceptive and manipulated article, the information will inform the actual story. As a result of for all of us who work at X, we’ve been extraordinarily clear about our efforts to fight antisemitism and discrimination, as there’s no place for it anyplace on the earth,” Yaccarino wrote within the memo to all X workers, beneath the headline “Our Work is Significant.”

Moreover, Musk drew criticism for writing a submit on Wednesday that many are calling out as being antisemitic. Musk stated “you’ve got stated the precise fact” in response to a different consumer on X, who stated, “I’m deeply disinterested in giving the tiniest shit now about western Jewish populations coming to the disturbing realization that these hordes of minorities that help flooding their nation don’t precisely like them an excessive amount of.” 

Yaccarino, who beforehand led the promoting divisions at NBCUniversal and Turner Broadcasting, joined X in June and has been attempting to win again advertisers. In her memo to workers, she wrote that “a vocal minority” is “ attempting to make use of misleading assaults to undermine our work.” However, she stated, X stays steadfast within the pursuit of defending free speech, which has been Musk’s mantra since taking on the community. 

Full Memo: 

Group,

Throughout each nook of this firm, we’re working to create a platform for everybody. And there’s no different platform that’s working as onerous to guard free speech like X. Our work is vital, but it surely’s not at all times simple. What we’re doing issues, which suggests it naturally invitations criticism from those that don’t share our beliefs.

Whereas some advertisers might have briefly paused investments due to a deceptive and manipulated article, the information will inform the actual story. As a result of for all of us who work at X, we’ve been extraordinarily clear about our efforts to fight antisemitism and discrimination, as there’s no place for it anyplace on the earth.

I need to encourage you to learn and hearken to all of the suggestions. On one aspect, there’s a vocal minority attempting to make use of misleading assaults to undermine our work. However on the opposite aspect, there are vocal supporters and brave companions who imagine in X and the significant work you might be all doing. Maintain on to that and maintain pushing ahead. No critic will ever deter us from our mission to guard free speech.

Let’s maintain placing our values to work and lean on each other. I’m extraordinarily proud to be on the entrance line with you all — and I’ll see you all on the workplace tomorrow morning.

Linda