South Korean leisure big CJ ENM has entered right into a memorandum of understanding (MOU) with Saudi Arabian content material firm Manga Productions to co-produce and collectively distribute content material.
The settlement is broad in scope, overlaying content material throughout all areas of media and leisure together with animation, TV sequence, movies, webtoons and infrastructure. The 2 firms mentioned their partnership additionally goals to “mutually improve abilities and human sources.”
Manga Productions focuses on the manufacturing and distribution of animations and video games. The corporate has not too long ago co-produced movies with Japanese anime heavyweight Toei Animation, increasing its portfolio of collaborations with companions in Asia.
The partnership builds on an MOU CJ signed with the Saudi Arabian Ministry of Tradition in June 2022 to strengthen cultural ties. CJ ENM has since hosted KCON, the favored Korean pop-culture pageant, in Saudi Arabia for the previous two years.
Dr. Essam Bukhary, CEO of Manga Productions, mentioned the partnership with CJ would “allow the 2 artistic forces to merge and supply distinctive leisure content material to audiences worldwide.”
He added: “The partnership shall be a necessary alternative to succeed in Korean audiences with wealthy Saudi content material for the primary time by means of CJ ENM and introduce Korean artistic content material to the Arab world.”
Added Koo Chang-gun, CEO of CJ ENM: “By means of this partnership with Manga Productions, the main content material firm of the Center East, CJ ENM goals to speed up its [business development] into the Center Jap market and spearhead the enlargement of Ok-culture throughout the Center East.”