Hartbeat, Kevin Hart’s leisure firm, has employed two new senior executives.
Janina Lundy, former head of rising viewers improvement and advertising and marketing for Prime Video and Amazon Studios, will function Hartbeat’s government vp, head of selling and model technique. Adam Puchalsky, former world head of content material and model experiences at Wavemaker, will function government vp, world head of Pulse, the corporate’s branded content material and leisure studio and advertising and marketing consultancy.
Earlier than working for Amazon, Lundy labored at BET Networks, the place she ran advertising and marketing campaigns, supervised partnerships and oversaw operations, advertising and marketing and enterprise technique for BET+. She’s going to now be liable for advertising and marketing Hartbeat’s manufacturers, together with Hartbeat, Snicker Out Loud and Girls Write Now, in addition to rising model technique. Puchalsky will oversee Pulse’s partnerships and model choices, which embrace inventive marketing campaign collaboration, improvement and execution with purchasers comparable to Sam’s Membership and AT&T.
The 2 hires come as Hartbeat, which launched in April 2022 because the merger of Hart’s two manufacturing corporations, Snicker Out Loud and HartBeat Productions, continues to ramp up manufacturing. In 2023, the corporate has launched 166 initiatives, with greater than 70 in improvement. The corporate additionally contains Pulse, in addition to Girls Write Now and a stay occasions enterprise, together with Hartbeat Expertise Africa, which debuted previously yr.
“We’re thrilled to welcome Janina and Adam to our workforce. Bringing on two powerhouses within the advertising and marketing and branded partnership area positions us to additional maximize Hartbeat’s model presence, whereas scaling Pulse’s providing as a branded leisure studio, advertising and marketing consultancy, and influencer community,” stated Hartbeat CEO Thai Randolph. “Janina’s distinctive expertise for super-serving high-growth audiences and constructing leisure manufacturers, mixed with Adam’s world storytelling experience and deep dedication to model partnerships will enrich our workforce and convey important worth to our workforce and companions.”
Puchalsky will likely be based mostly in New York Metropolis, whereas Lundy will likely be based mostly in Los Angeles.