Imax CEO Talks Hollywood Strikes Shaking Up Theatrical Launch Schedule: “We’ll Fill Issues In”

Imax CEO Richard Gelfond says the large display screen applied sciences firm is properly ready to climate hanges to Hollywood’s theatrical launch schedule because of the ongoing writers’ and actors’ strikes.

“Imax is an extremely nimble firm. The strike is occurring. There’s been a number of publicity about it,” Gelfond informed the Goldman Sachs Communcacopia + Expertise Convention.

Hollywood studio entrepreneurs have needed to scrap media excursions amid the twin Writers Guild of America and SAG-AFTRA strikes, with guilds forbidding their members from selling any film from a struck firm. Launch schedule adjustments up to now embody MGM pushing again the September launch of Luca Guadagnino’s awards hopeful Challengers, starring Zendaya, to 2024, whereas Warner Bros. and Legendary Leisure have accomplished the identical with Dune 2.

Instead of Denis Villeneuve’s Dune sequel this fall, Imax is about to display screen various Hollywood tentpoles like Nia DaCosta’s The Marvels, Lionsgate’s newest Starvation Video games sequel and Apple’s Killers of the Flower Moon.

“Now that it moved, we will play all three and we’ve an ideal title subsequent 12 months in Dune,” Gelfond informed the traders convention. Imax may even be screening the upcoming Taylor Swift live performance tour film in October.

“Our clients don’t sit round and shake their heads and I definitely don’t try this, as a result of given what we’re and what our model represents, It’s extremely possible that we’ll fill issues in,” he added.

Imax may even program native language movies in choose markets within the occasion of constant disruption to the Hollywood theatrical launch schedule from the twin strikes.

“We now have a number of levers to push. So, no, I don’t suppose individuals are that labored up in regards to the strikes,” Gelfond concluded.