Ben Affleck’s Dunkin’ cinematic universe continues to develop.
On Tuesday evening through the MTV Video Music Awards, the espresso and donuts chain debuted a brand new business, directed by and starring Affleck, and produced by the actor’s Artists Fairness manufacturing label.
The brand new spot stars Affleck and rap star Ice Spice, who conceptualize a brand new drink: The Ice Spice Munchkins Drink.
“How are folks going to attach you to Dunkin’?” Affleck asks the music star. “Yeah, I’m a Dunkin’ woman,” she replies, suggesting the title of the drink as a “collab.”
The brainstorming session ends with Affleck trying to rap: “Right here I’m, I’m with Dunkin’ … you go,” he tells Ice Spice. The spot ends with a promotion for the brand new drink, which launches Wednesday and relies on frozen espresso blended with pumpkin munchkins (donut holes).
The business is the third from Affleck and Artists Fairness for Dunkin’ this 12 months, kicking off with a Tremendous Bowl advert starring Affleck and his spouse, Jennifer Lopez, at a Dunkin’ drive-thru, and adopted by one other advert in April wherein Affleck was confused for Matt Damon. Nonetheless, Dunkin’ says that this new VMAs business marks the start of a brand new marketing campaign “since formalizing their partnership following the success of their Tremendous Bowl work.”
“Large promotion,” Affleck says, speaking to the digital camera through the spot and hinting on the new Dunkin’ deal. “They made me model ambassador.”
“I’ve at all times been a Dunkin’ woman!” added Ice Spice in a press release. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a enjoyable twist, a bit of one thing within the title for my followers, too. I can’t wait for everybody to attempt it.”
Affleck launched Artists Fairness final 12 months alongside Damon and RedBird Capital’s Gerry Cardinale. The manufacturing firm is producing movies (together with its debut mission, the Damon- and Affleck-starring movie Air), TV reveals, and commercials, with the Dunkin’ campaigns among the many first main initiatives.
Affleck is nicely often called a private fan of the New England-based espresso and donut chain, with places all around the actor’s residence state of Massachusetts.
You may watch the business, which debuted through the VMAs, under.