How Reece Feldman Grew to become Hollywood Studios’ Gen Z Whisperer, One TikTok at a Time

Reece Feldman admits that he broke a few guidelines on his approach to changing into the go-to TikTok advisor for Hollywood studios.

The 25-year-old behind the @guywithamoviecamera account — which has greater than 2 million followers on TikTok — began engaged on actuality reveals in 2020, quickly touchdown a gig as a manufacturing assistant on the fourth season of The Marvelous Mrs. Maisel. He started posting behind-the-scenes movies of his life on set, which, as he can admit now, was positively not allowed: “It was a calculated danger that I nearly acquired fired for. I made one video there as a check factor, and I used to be like, ‘Effectively, this might both be the top of my time right here or it might be the beginning of one thing cool.’ And it was the latter, thank God,” Feldman remembers. “The video acquired thousands and thousands of views, and Prime [Video] reached out and was like, ‘Don’t do that once more, however do it with us.’ ”

That collaboration has now expanded to incorporate partnerships with practically each studio and streamer on the town, as Feldman is employed because the Gen Z authority on leisure. He creates content material from crimson carpets and press junkets — enlisting A-listers to participate in viral developments and comedic skits — and is usually flown to units to movie behind-the-scenes movies. His TikTok with Christopher Nolan in assist of Oppenheimer (showcasing the movie’s 11-mile-long 70mm print) raked in additional than 10 million views, and movies with the Scream 6 solid (significantly star Jenna Ortega) reached greater than 27 million views — two experiences that Feldman counts as highlights of the previous yr. He additionally created content material for Barbie, Indiana Jones and the Dial of Future, Quick X, Cannes, the Golden Globes and the Oscars.

“There’s nothing that makes me happier than feedback like, ‘How did this get made? Who OK’d this?’ ” says Feldman of his viral TikToks that helped promote studio movie and TV to a Gen Z viewers.

Courtesy of Tiana Michele

Feldman has formal contracts with Paramount and Prime to create content material for his or her whole slates, whereas different studios attain out for one-off partnerships round particular initiatives and occasions. Although he gained’t disclose his fee, noting it varies by firm and the vary of labor, he says, “I’m now not working paycheck to paycheck, which is good.” Relating to creating the precise content material, which is cut up between being posted on his private account and a studio’s or streamer’s, Feldman says it’s a collaborative course of that he views as a “one for them, one for me sort of factor,” acknowledging that typically the advertising groups he’s working with don’t totally comprehend web humor. “They’re like, ‘I don’t perceive, why would this individual do that?’ And I’m like, ‘It doesn’t matter. I must stroll you thru three years of web memes to get you to [understand] why that is now humorous — or not even humorous, like an ironic humorous,’ ” he says with amusing. It’s clearly paying off in views. “Individuals as we speak are tremendous media literate — or not less than folks of my era are pretty media literate — they usually know once they’re being marketed to, however they’ll settle for being marketed to if it’s of their language, if it’s on their phrases and we’re not making an attempt to con them,” Feldman continues of why he thinks the movies are translating.

Although he’s in such excessive demand, the creator stopped studio partnerships for the previous few months in solidarity with the SAG-AFTRA strike. He joined the picket line in NYC on a weekly foundation and reduce on posting, pivoting to some trend content material within the interim. However he’s not too fearful that studios will maintain a grudge now that the strike has ended: “Quite a lot of creators, their aim is to work within the business. I feel studios perceive {that a} single deal or one thing like that will jeopardize their future to work in guilds.” (Feldman spoke to THR earlier than the union and AMPTP agreed to a brand new contract on Nov. 8.)

Feldman himself has aspirations to sooner or later be a author and director, with a specific curiosity in horror and comedy. He’s taking advantage of his entry, admitting that when he’s on set filming content material, “I’m carrying two hats: one to do my job however then additionally to study, simply sponge all the things.” However for now, he’s earned the belief of Hollywood that “I’m there to assist their film, their present — no matter it’s — to succeed, to seek out an viewers. No matter whether or not or not it’s my favourite film or my favourite present, I do know that somebody will admire it; they simply want to seek out it.”