Glen Powell Stars in New Marketing campaign for Brioni

Scorching on the heels of a critically acclaimed flip in Richard Linklater’s pageant entry Hit Man, Glen Powell is the brand new “It” man for Brioni.

Brioni — the luxurious trend home based in Rome in 1945 by grasp tailor Nazareno Fonticoli and enterprise accomplice Gaetano Savini — has tapped Powell to entrance a brand new marketing campaign to advertise its “bespoke expertise.” Shot in Los Angeles by photographer Gregory Harris, the black-and-white photographs (and quick movie) function Powell in a number of bespoke suits styled to echo “the timelessness of Brioni’s tailoring and the depth of heritage hooked up to the home’s DNA.” Bespoke tailoring is obtainable by Brioni by appointment and the method sometimes takes 4 weeks after an preliminary measuring session.

Powell’s marketing campaign comes after a collection of high-profile outings for the veteran actor. He starred reverse Tom Cruise, Miles Teller, Jon Hamm, Monica Barbaro, Lewis Pullman, Jay Ellis and Danny Ramirez within the blockbuster Prime Gun. He turned heads in Set it Up and Devotion however the evaluations for his newest, Hit Man, have been a number of the better of his profession with many shops calling it a star-making flip.

“A career-boosting, range-flaunting flip as a geeky tutorial who stumbles into doing a really particular form of undercover work for the police: posing as, per the title, successful man,” writes THR’s Leslie Felperin of the movie, which Powell co-wrote with Linklater. Hit Man debuted in Venice earlier than screening on the Toronto Worldwide Movie Pageant. Powell subsequent stars in Twisters and Anybody However You reverse Sydney Sweeney. The Brioni marketing campaign debuted this month on social media and in choose digital shops. See photographs of Powell in Brioni beneath.