Whereas Disney will proceed licensing a few of its content material to 3rd events, CEO Bob Iger stated the corporate is not going to “chase bucks” by giving freely its core manufacturers.
“We’ve truly been licensing content material to Netflix, and are going to proceed to. We’re truly in dialogue with them now about some alternatives, however I wouldn’t anticipate that we’ll license our core manufacturers to them. These are actual, clearly aggressive benefits for us and differentiators,” Iger stated.
“Disney, Pixar, Marvel, Star Wars, as an example, are all doing very, very properly on our platform, and I don’t see why, simply to mainly chase bucks, we should always do this when they’re actually actually vital constructing blocks to the present and way forward for our streaming enterprise,” he continued.
This comes after Iger had famously disdained the thought of licensing the studio’s content material to Netflix particularly, saying in a January 2022 interview with The New York Occasions that it could be like “promoting nuclear weapons expertise to a Third World nation, and now they’re utilizing it in opposition to us.”
He reversed his place on that on the firm’s annual shareholder assembly on April 3, the place he first stated that the corporate wouldn’t license its core manufacturers to 3rd events however would “think about now and again” licensing different merchandise.
This place nonetheless stands in distinction to strikes from WBD CEO David Zaslav, who has been aggressively licensing his firm’s content material, together with titles resembling Westworld and The Nevers to Tubi and Roku and different marquee titles, resembling Insecure and Dune to Netflix. This comes as Zaslav tries to pare down the corporate’s debt.
Nonetheless, talking on the earnings name earlier Wednesday, Zaslav stated the content material that’s consumed “closely” on Max, resembling White Lotus and The Final of Us, is more likely to keep unique to platform in an effort to “distinguish the model.” Nevertheless, he added that “there’s a number of content material that’s not being consumed closely on Max, and so these are the straightforward ones.”
Licensed content material is non-exclusive to these platforms, he added, and is windowed for 3 to 6 months, which means that viewers may even see a DC film on one other video-on-demand platform after which return to Max.
“We’ve got discovered we gained’t do it except the economics are important. However in lots of instances, it actually helps us individuals come again after which they wish to see the complete bouquet of DC motion pictures,” he stated.
Many different streamers have additionally been licensing content material to Netflix, together with NBCUniversal’s Fits, in addition to Paramount, which agreed to license its animated collection Star Trek: Prodigy to Netflix after its cancellation at Paramount+.