Disney Promotes Lylle Breier to Govt VP of Advertising and marketing Partnerships and Particular Occasions

Lylle Breier has been promoted to government vp of promoting partnerships and particular occasions on the Walt Disney Co.

Within the newly created position, the Disney veteran will play a key position spanning world advertising and marketing campaigns and enterprise company features which are central to the corporate’s development methods. Breier will proceed to report on to Asad Ayaz, who serves as each chief model officer for TWDC and president of promoting at Walt Disney Studios and Disney+.

She’ll be answerable for driving all advertising and marketing partnerships for characteristic movies and streaming releases, in addition to multi-platform model campaigns, artistic content material manufacturing, occasion sponsorships and product placement for Disney Stay Motion, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Leisure, Lucasfilm, twentieth Century Studios and Disney+. 

Breier will even be answerable for particular occasions, together with premieres, stunts, stage shows, and fan conventions.  

“Whether or not securing multi-platform partnerships or pulling off large-scale occasions throughout the globe, Lylle has been on the middle of some the trade’s most elaborate, memorable and profitable applications,” stated Ayaz stated in a press release.

Added Breier, “I’m extremely grateful for the followers who encourage us to push new boundaries, and the management crew – Bob Iger, Alan Bergman,and Asad Ayaz – who regularly assist and champion our efforts.”

Most not too long ago, Breier served as senior vp of worldwide advertising and marketing partnerships, promotions, synergy and particular occasions. She has been concerned in launching among the film studio’s most necessary franchises by way of modern partnerships, glitzy world premieres and groundbreaking promotional occasions. And he or she has coordinated the conglomerate’s participation at fan celebrations equivalent to Star Wars Celebration, D23 Expo and San Diego Comedian-Con.

Breier first joined Disney as an undergraduate intern at Buena Vista Photos whereas at UCLA. She is a member of the Academy of Movement Image Arts and Sciences, the Tv Academy, BAFTA and Ladies in Movie. She additionally serves on the board of My Pal’s Place , Southern California’s largest homeless shelter for youth.