AMC Networks has launched particulars and pricing for the advertising-supported tier of its AMC+ streaming service.
The brand new, cheaper tier of AMC+ — which the corporate first introduced again in April — is launching Thursday, at a $4.99 monthly value level (the ad-free tier prices $8.99 monthly). It’ll initially be out there on AMC’s personal direct-to-consumer platforms and apps, and can broaden to third-party platforms within the coming weeks.
The brand new tier of AMC+ will embrace AMC’s programming, in addition to entry to Shudder, Sundance Now and IFC Movies Limitless. It’ll additionally notably embrace the linear channels for AMC, IFC, BBC America and Sundance TV.
AMC says that it has “dozens” of advertisers already on board, and can launch with a collection of choices aggressive with different streaming providers, like interactive items, trivia breaks, “squeeze-back” spots and episodic takeovers.
The launch of the tier comes as the corporate is debuting a brand new Strolling Lifeless spinoff The Strolling Lifeless: Daryl Dixon, and with Worry the Strolling Lifeless set to return in October. AMC minimize a promotional cope with Max final month that can see AMC exhibits stay on the Max streaming service for a restricted window. The launch of the brand new advert tier coincides with that promotional window.
“This ad-supported model of AMC+ provides shoppers extra flexibility whereas bringing advertisements to the one piece of our distribution ecosystem that wasn’t already ad-supported,” mentioned Kim Kelleher, chief industrial officer of AMC Networks. “Now, with our linear networks, robust and rising presence on CTV and FAST platforms and ad-supported AMC+, our promoting companions can absolutely leverage the attain and enchantment of our high-quality exhibits and join with viewers wherever and nevertheless they select to look at. We’re additionally in a position to provide entrepreneurs new and progressive methods to achieve shoppers, like interactive and shoppable advertisements, extra flexibility in product integrations, complete style takeovers and different tech-enabled enhancements that weren’t potential earlier than.”
Promoting tiers have change into the brand new customary throughout the streaming enterprise, with Max, Netflix and Disney+ all rolling them out over the past yr or so. Amazon can be launching an advert tier for Prime Video, and can make it the default choice for Prime members.